Aspire to Inspire Podcast

Join Brian Tomlinson as he sits down with the CEO and Founder of Lynn Group, Shayoni Lynn, a global leader in behavioral science communications. In this impactful episode, Shayoni unpacks the psychology behind misinformation and the rising challenges communicators face in the digital age. From understanding how cognitive biases fuel fake news to building proactive strategies that preserve trust and audience agency, this conversation is a must-listen for anyone navigating truth in an era of uncertainty.

From a rapid vaccine uptake campaign that reframed messaging to personal benefit (driving a 77.8% lift) to building information resilience against misinformation, Shayoni offers...

When a crisis hits, words aren’t enough — delivery is everything. In this episode, Athena Koutsonikolas sits down with culture strategist and crisis-leadership expert Eloiza Domingo, Founder & CEO of Eloiza Consulting and former Chief Inclusive Diversity & Equity Officer at Allstate. From mass layoffs to polarizing public issues, Eloiza explains how to decide whether to speak, who should deliver the message, and how tone, timing, and targeting can turn high-risk moments into lasting trust.

Eloiza shares playbook-level guidance on aligning values with business strategy, weighing reputational risk against real-world impact, and designing communication that reaches every employee, including non-desk...

Money worries don’t stay at home — they walk into work every day. In this episode of the Aspire to Inspire Podcast, Staffbase CMO David Burnand sits down with Peter Komolafe, bestselling author, award-winning financial coach, and Conversation of Money platform creator. Together, they explore why financial well-being is not just an HR issue but a leadership responsibility. From productivity loss to increased turnover, Peter shares compelling research and personal stories that reveal the true business cost of ignoring financial stress.

Learn how managers can create psychological safety around money conversations, unlock intrinsic motivation, and better communicate existing benefits. Peter...

Join Staffbase’s David Maffei for an impactful conversation with Monne Williams, Chief Impact Officer at Handshake and former McKinsey leader. Monne breaks down what Gen Z actually wants from employers, why authenticity means many voices on video, and how to treat employer brand like your health — you already have it, so manage it. She shares a memorable Fenway Park lesson on ownership and explains how small teams can have a significant impact.

They also tackle AI’s messy middle: bots on both sides of the hiring table, setting clear rules for candidates, and keeping those rules consistent with the job....