Aspire to Inspire Podcast

Welcome to the Aspire to Inspire Podcast!

When inspiration comes from the top, the whole company will benefit. 

In each episode of the Aspire to Inspire podcast, we dig deeper into real-world stories and actionable insights to help founders and executives inspire change. We explore the challenges and triumphs of leaders who have learned to leverage communications expertly.

Join us as we probe the minds of successful CXOs to hear how they use communication to inspire people, drive transformation, and create business impact. Discover how you can ignite transformation within your own company.

Aspire to Inspire Podcast

Latest episodes

From Obama's White House to Your Workplace: Terry Szuplat on Authentic Communication

From Obama's White House to Your Workplace: Terry Szuplat on Authentic Communication

50m 13s

In this episode of the Aspire to Inspire Podcast, host Lottie Bazley sits down with Terry Szuplat, former senior speechwriter to President Barack Obama and bestselling author of Say It Well. They dive into the power of storytelling, the emotional impact of authenticity, and why every person—regardless of title—has a story worth telling.

Terry shares behind-the-scenes White House moments, practical communication tools, and insight on writing speeches that move people—not just inform them. Whether you’re delivering a keynote, a wedding toast, or an internal company update, Terry believes that every one of us has a story worth telling. This episode...

Think Faster, Talk Smarter: Matt Abrahams on Mastering High-Stakes Communication

Think Faster, Talk Smarter: Matt Abrahams on Mastering High-Stakes Communication

37m 41s

What do TED speakers, UN officials, and CEOs have in common? When they need to speak with clarity and confidence under pressure, they call Matt Abrahams.

In this episode of the Aspire to Inspire Podcast, Matt Abrahams—Stanford lecturer, author, and host of Think Fast, Talk Smart: The Podcast—joins host Athena Koutsonikolas to share practical insights into spontaneous speaking. From managing anxiety to answering difficult questions with confidence, Matt offers science-backed strategies and personal techniques to help anyone sound—and feel—more self-assured in high-pressure moments.
Whether you struggle with small talk, want to command a room, or just need to stop blanking...

Misinformation Wars: The Executive Playbook for Crisis Comms with Tom Wentworth

Misinformation Wars: The Executive Playbook for Crisis Comms with Tom Wentworth

40m 52s

How can lessons from cybersecurity lead to revelations about communicating under pressure? Join Staffbase SVP & GM David Maffei as he sits down with Tom Wentworth, CMO at incident.io, to unpack the biggest challenges leaders face in modern crisis communications. In this high-stakes episode, they explore why fear is the #1 silent killer in leadership communication, how executives can own the narrative during a crisis, and the cybersecurity lessons every business must learn to protect their reputation.

With firsthand insights from the CrowdStrike crisis, Boeing’s PR disaster, and AI’s growing role in corporate risk, Tom shares why clarity beats complexity...

Hitachi, Innovation & Influence: Modernizing Internal Communications Globally with Stephanie Roberts

Hitachi, Innovation & Influence: Modernizing Internal Communications Globally with Stephanie Roberts

43m 50s

Join Staffbase Head of Content Brian Tomlinson as he speaks with Stephanie Roberts, Chief Communications Officer at Hitachi Industrial Equipment Systems, to explore the evolving role of internal communications in modern organizations. Stephanie shares insights on why comms should report directly to the CEO, how to influence leadership, and why AI still can’t replace human connection.

In this episode, Stephanie unpacks the challenges of engaging frontline workers, the importance of cultural nuances in global comms, and how storytelling can make even the most technical products compelling. She also reveals why every executive needs to be active on LinkedIn — and...