Aspire to Inspire Podcast

Join Staffbase SVP & GM of the Americas David Maffei as he sits down with transformational marketing leader Norman Guadagno to explore the pivotal role communication plays in driving successful business transformations. From aligning teams across sales and marketing to embracing AI as a communication tool, Norman shares actionable strategies and lessons from his transformative work at companies like Mimecast and Carbonite.

This episode dives into the complexity of organizational change, the importance of trust and transparency, and how storytelling can drive alignment and engagement. Whether you're navigating a business transformation or adapting to the evolving landscape of AI-driven communication,...

Join Staffbase Head of Content Brian Tomlinson as he chats with Dr. David Burkus, bestselling author and one of the world’s top business thinkers, to explore what it takes to build the best team ever. With insights from his books like Best Team Ever and The Myths of Creativity, David unpacks the traits of high-performing teams, why creativity is a team sport, and how leaders can rethink traditional management norms to foster innovation and connection.

In this episode, David shares actionable advice for leaders navigating today’s workplace, from building trust in remote teams to cultivating a resourceful mindset. He also...

Join Staffbase Chief Strategy Officer Frank Wolf as he sits down with Marco Andre, AI strategist and keynote speaker, to discuss how artificial intelligence is transforming marketing, communications, and HR. From automating repetitive tasks to enhancing creativity, Marco shares real-world examples of AI's impact across industries and offers actionable advice for leaders navigating this new landscape.

This episode dives into the practical uses of AI, like Adobe Max and NotebookLM, and their potential to reshape how organizations operate. Marco also addresses the ethical concerns around AI, emphasizing the importance of balancing innovation with regulation. Whether you're a leader exploring AI's...

Join Staffbase Chief Marketing and Communications Officer David Burnand as he sits down with acclaimed business communications strategist and author Jenni Field. In this episode, Jenni discusses her latest book, Nobody Believes You: Become a Leader People Will Follow, diving into the key traits of credible leadership, building trust, and fostering authentic connections.

Jenni shares actionable insights from her years of research and work with leaders worldwide, revealing how small actions and intentional communication can make or break trust. From understanding the difference between being "liked" and being "likable" to navigating remote work and sensitive conversations, this episode offers practical...