Misinformation Wars: The Executive Playbook for Crisis Comms with Tom Wentworth

Show notes

How can lessons from cybersecurity lead to revelations about communicating under pressure? Join Staffbase SVP & GM David Maffei as he sits down with Tom Wentworth, CMO at incident.io, to unpack the biggest challenges leaders face in modern crisis communications. In this high-stakes episode, they explore why fear is the #1 silent killer in leadership communication, how executives can own the narrative during a crisis, and the cybersecurity lessons every business must learn to protect their reputation.

With firsthand insights from the CrowdStrike crisis, Boeing’s PR disaster, and AI’s growing role in corporate risk, Tom shares why clarity beats complexity and how the right communication strategy can save your brand from catastrophe. Whether you're a CXO, marketer, or crisis manager, this conversation is packed with actionable takeaways on building trust, preventing misinformation, and using AI to stay ahead of threats. Tune in now and discover how to lead with confidence when the stakes are high.

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Selected People, Places & Things Mentioned: incident.io; MasterCard and Recorded Future deal; Recorded Future; MasterCard; Cold Plunging; Boeing 737 MAX Crisis; CrowdStrike; CrowdStrike outage explained; Heathrow Airport; George Kurtz; Delta Air Lines; McAfee; Log4j Cybersecurity Incident; Elon Musk; Tim Cook; OpenAI; DeepSeek AI Model; NVIDIA H100 Chips; PagerDuty; Cursor AI

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Follow the host and guest: David Maffei on LinkedIn & Tom Wentworth on LinkedIn

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LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/ YouTube: https://www.youtube.com/c/Staffbase

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About Staffbase:

Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.

Learn more at staffbase.com.